I spent so much money on the girl that I had to quit school for a quarter and work full time. In America, money seems to have taken a big role in dating. Like the Beatles song, I believe strongly that "money can't buy me love".True love is developed through true friendship and trust, and generosity is only one of those features.... I guess I find it difficult to separate love from money.Treating dating as an exchange relationship may threaten to commoditize and destroy the illusions provided by the romantic model of love. Where the eighteenth-century man had looked to provide a simply furnished house for his family, men who married in the increasingly industrialized middle years of the nineteenth century set higher standards for themselves.The present study presents a brief historical perspective and qualitative data that illuminate the tabooed and neglected intersection of the material, the sexual, and the romantic in the dating practices of U. They aspired to equip their households with cook stoves, pianos, Irish servant girls, indoor plumbing, or whatever they and their families needed to enjoy and demonstrate middle-class status (Rothman 1984, p. At the same time, it was the responsibility of the bride and her family to provide a trousseau of clothes, linens, and "fancy things" to set up the household. Solomon, Provo, UT : Association for Consumer Research, Pages: 521-527.
According to his "principle of least interest," the party least interested in perpetuating the relationship was best able to exploit the other.
Scott (1965) insightfully detected the role of college sororities in screening to assure matches that were endogamous (in this case within ethnic group) and hypergamous (with a man of a higher social class).
Sorority women who attempted to date someone "beneath them" were quickly brought into line through the social sanctions of their sorority sisters.
Bailey (1988) summarizes the effect of these changes succinctly: "Money -- Men's money -- became the basis of the dating system" (p. With increased expenditures on dating by men, they began to regard dating as an investment in sexual pleasure: "..planned and paid for 'a good time' and asked of their girls a bit of physical intimacy" (Modell 1983).
Another trend that started in the 1920s was detected by Waller (1937) a decade later and dubbed "the rating and dating complex." This involved a woman dating many desirable men for the prestige value of appearing popular: In order to have Class A rating they must belong to one of the better fraternities, be prominent in activities, have a copious supply of spending money, be well-dressed, 'smooth' in manners and appearance, have a 'good line,' dance well, and have access to an automobile (Waller 1937, P. Coeds were seen to lose prestige if they dated less desirable men, dated too few men, or accepted last minute dates.