If you have optimized your post well, chances are that people will find that post in the search engines.
That was the whole point of optimizing that post in the first place.
This helps you maintain a strong position in Google’s results.
According to , you can make a click-worthy heading by using a bit of secrecy and making the point clear.
Updating your content provides a lot of different benefits.
Here are the 14 reasons you should update your old content, and how it will increase your search engine traffic. brings up these results: You’ll notice that the oldest of them has a date of July 28, 2016, while the newest was published in March of 2016.
Updating content is important, because you don’t want people to find information on your website that isn’t valid anymore.
If these articles aren’t read by anyone either, you could decide to delete them all together. If you do decide to delete a post, make sure to read Joost’s post about properly deleting a post.
Keep reading: ‘The site structure of a growing blog’ » Not only your blog posts should have up-to-date content, other pages are important as well. Perhaps new questions have emerged among your audience. While updating your website, don’t forget the ‘about page’, the ‘contact page’ and other static pages on your website.
There’s a strategy that will help you skyrocket those rankings without a lot of extra work. To increase the effectiveness of your SEO efforts and boost your search engine traffic, you can just update your old content and give yourself an improved freshness score.
Yes, you could keep writing and producing more content. When you tell Google your content is new, you’ll get a spike in traffic that will make the tiny amount of work required well worth it.